Pataskala, Ohio (21 January 2021) – Meyer Shank Racing (MSR) is excited to welcome Truewerk as the official workwear supplier of the team for the 2021 race season.
Founded in 2015 by Brian Ciciora, Colorado-based Truewerk strives to elevate a new generation of modern trade professionals by celebrating the skills and way of life of tradesmen and women everywhere. By leveraging inspirations from the military and outdoor industry, Truewerk sets a new standard of performance for workwear, which goes beyond durability to provide the comfort, mobility and protection that today’s skilled workers expect.
By building and selling workwear directly to customers – rather than retailers – Truewerk removes the middleman, enabling them to invest in high quality fabrics and construction without the retail markup, while taking feedback directly from the trades people who wear it.
With the race season taking MSR all over the country and experiencing all types of climates, the partnership with Truewerk will help MSR achieve a whole new level of efficiency.
“We connected with Truewerk through one of our crew members actually, and they loved their products,” said Mike Shank. “It’s always great to have a partner where we can use their products every weekend. What we wear has a lot of purposes, but the main thing is that it’s efficient and does what we need it to do, and we are going to get that with Truewerk.”
“We’re thrilled to be the official workwear supplier of Meyer Shank Racing for 2021,” said Brian Ciciora. “Motorsports racing requires the highest commitment to performance, teamwork and excellence, and those same virtues are highly valued by the larger community of industrial athletes we serve. Through this partnership with MSR, people will have an opportunity to a see top-notch racing team wearing the same high-performance gear at the track that they wear on the job site, and we’re beyond excited to support that connection.”
Meyer Shank Racing will debut its new workwear at the IMSA Roar Before the 24 at which will go straight into the annual Rolex 24 At Daytona on January 30th. You can find more information on Truewerk and their apparel at truewerk.com.