Meyer Shank Racing takes pride in its roots and has many local businesses to thank for its growth throughout the years.
Pataskala, Ohio (30 April 2018) – After not having the chance to race at the home track for four years, Meyer Shank Racing (MSR) will get to make it back to the circuit in a big way in 2018.
The natural terrain circuit is where the team first got its start in 1994, and this year will play host to both the IMSA WeatherTech SportsCar Championship next weekend and the Verizon IndyCar Series in July as the team will get two opportunities to race at the circuit this season.
Based in the town of Pataskala, just outside of Columbus, Meyer Shank Racing has called the track home for decades and recently announced that it will stage a two-car entry in the IMSA GTD class, thanks to a host of sponsors stepping up to make the effort happen. As has been the case for several years, lot of that support comes from companies based in the Columbus area.
Roberts Service Group, Rocky Fork Company and CAP & Associates Inc., have stood by Meyer Shank Racing through the highs and lows that the sport can offer, becoming a sort of second family for the team. While the experiences and relationships that have developed for the sponsors around Meyer Shank Racing have been relished, the marketing return has also been a key component for the involvement of the team partners.
The 2017 season marked a major change for Meyer Shank Racing as the team was tapped as the factory Acura team for the GTD category. MSR team partners continued to support the program and reaped the rewards as the team brought the first-year GT3 entry two IMSA victories on the season.
As the team has grown for 2018 to compete in both the IMSA WeatherTech and IndyCar Series, the support of sponsors like AutoNation and SiriusXM Radio, as well as a host of Columbus-based sponsors has been key.
Roberts Service Group is one of the many sponsors who have been with the team for several seasons and dating the official partnership back to 2013 at Mid-Ohio when Roberts service Group was officially on the side of the MSR Daytona Prototype. The electrical company has been involved with the Meyer Shank Racing DP as it set a new speed record in 2013 – 222.971mph, 40.364 second lap – at Daytona International Speedway.
Roberts Service Group, which has grown from an electrical contracting company to one that now provides everything from structured cabling to renewable energy has grown in tandem with MSR and continues to leverage the opportunities that partnering with the team can generate.
“Mike (Shank) and my husband Kyle have known each other since they were six years old,” said Beth Butler, President of Robert Service Group. “We joined up with MSR in 2013 to sponsor the Mid-Ohio race and have participated with sponsorship ever since. Mike and Marybeth have built a business from the ground up, much like our family. It has become like a family affair and it’s so nice to see my brother Rich (Roberts) get behind Mike as well. Their attitude and dedication, and that of their team, speaks volumes to the character of the MSR family. At Roberts Service Group, we have the same mindset. We take care of our customers in a manner that promotes trust and lasting relationships. For us, it’s about being able to support a long time family relationship, support a local business that is a top-notch organization.”
Rocky Fork Company – which has been providing landscaping and fencing to central Ohio residents since 1991 – owner, Brian Bailey, has rarely missed a race with MSR over the years and has even gone as far as serving fire bottle duty during race day pit stops. Having first signed on to support the team as it initiated its IndyCar efforts in 2011, Rocky Fork Company is yet another sponsor which has shown a tremendous amount of support over the years. This year, the company has initiated the “Rocky Fork Company Best Fans in the Land contest” in an effort to give back to the dedicated MSR Fans.
“I have been working with Mike since 2010 when he was running his DP program,” said Bailey. “Since then it’s been pretty cool to see both of our business grow and they have kind of mirrored each other in that way. There are no harder workers than Mike (Shank) and Marybeth (Shank) and its been great to see the team evolve. Mike and I both share the philosophy that it’s all about the people, which I why I think our partnership has been so strong over the years.”
With the business model based off of mutual vendor/client trust and providing quality products, it explains why CAP Fixtures has been a longtime partner of Meyer Shank Racing as both share similar values. As a family owned and operated business, CAP Fixtures has provided displays, fixtures and hospitality furnishings since 1981 and has been a part of the Meyer Shank Racing legacy for over a decade. The decade long partnership all began with a trophy case design that still stands in the shop today.
“We have been associated with the team on some level or another for over a decade,” said Jason Prosnik, President of CAP Fixtures. “It’s been great for us to associate our business with such a top-notch team and we have seen incredible support in doing so. I actually met Mike (Shank) through one of my engineers and its all started with us going to the shop to build a trophy case and the rest is history. My mom, Charlene (founder / CEO of CAP & Associates, Inc.), has also been instrumental in pulling together this sponsorship deal with Mike, and she really treats him like a part of our family. For the team to come back to Mid-Ohio it’s really great especially for all of us local sponsors.”
The fourth round of the IMSA WeatherTech SportsCar Championship will continue with the Acura Sports Car Challenge at Mid-Ohio on May 4th-6th and can be viewed on FS2 from 1:00-4:00 pm ET.